Stakeholder Project

This project focused on analysing customer subscriptions, demographics and engagement within a leading telecommunication network to enhance service delivery and retention strategies.

A sentiment analysis on tweets collected from X (formerly Twitter) using the API to assess public perception of mPharma, a Ghana-based healthcare startup. This analysis evaluated how the public engages with mPharma’s mission to improve healthcare access across Africa by providing affordable, high-quality medications to patients.

This analysis explores key drivers of sales and profitability by examining customer purchase behaviour, product performance, demographics, and operational efficiency.

A predictive model that assists a bank's marketing team in designing campaigns tailored to client behaviour and preferences, ultimately improving targeting efforts and increasing term deposit subscriptions.

Analysis of a restaurant's operations across numerous countries aimed at understanding sales patterns, customer groups, and popular menu items. The goal is to support more effective marketing, improve menu offerings, enhance customer experience, and increase overall revenue.

A call centre performance analysis using key metrics such as call volume, resolution rates, average handling time, and issue categories to uncover patterns in customer interactions and identify service gaps to improve customer satisfaction, agent productivity, and operational efficiency.